GRAPHIC & WEB DESIGN
Importance of having a well designed Online and Offline Presence
Regardless of the size or scope of any business organization, every business owner must know that to compete with rivals in their industry; they are obliged to have an online presence, and not just any online presence, but a well designed one. Both your online and offline presence needs to be a well designed and comfortable source of the information customers seek. It must be decorated and branded to correlate and showcase your business as the guru in your field.
Many specialists and companies choose to create an online presence through setting up a site that will serve as their location to easily get connected with clients both locally and internationally. As earlier said, not just any website but a well structured/designed one.
What makes up a high quality/well-designed website?
A quality website looks perfect, rhyming with your brand’s colors and are mobile-friendly on smartphones and tablets. The existing trend of using mobile devices to gain access to the internet means your website must be properly built and made for optimal viewing experience for the visitor.
An example of a well-designed website is Neat, Easy to get around, Modern, Straight to the point, and can easily motivate visitors to do business with your company. Core Information such as Location, contact info and also hours of operation must be easy to find. When you have a business social media account or page, buttons associated with these should be put in place. People want an instant solution to their problem as well as an immediate response to their question. They would like to take a look at something that is pleasing to the eye, and you can give them that with an excellent website.
The website must be mistake-free and well polished. This implies that it does not have any spelling or grammatical errors, no low-quality images, and absolutely no primitive web design traits. The content of the website must be attractive and relevant. Every fonts size and color must match according to where it was used.
Professionally designed websites must appear good in every web browser software. Quality Websites are thoroughly tested on many Browsers to be sure it seems right and functions properly.
A well-designed website provides a business with loads of benefits. Let’s breakdown some of the importance of having a well-designed internet site.
Design is the silent ambassador of your brand.
― Paul Rand
1. An impressive website can and will certainly boost your customer’s loyalty and business credibility.
As prospective customers come across your web page, they will certainly have a first say/impression, and after reviewing your professional and easy to navigate website, it will surely enhance their interest and at the same time, bettering your company’s trustworthiness.
2. Get in touch with high potential audiences worldwide.
Possessing a well-designed online presence for business offers a possibility to reach an incredible number of audiences around the world. This means that the more people see your professionally designed site, the higher potential customers you can get because your quality website will increase the level of trust these new audiences have for you, and will certainly lead to more sales/actions.
3. Surpassing the competitors
Your competition will offer an online presence. Having an online presence that is well built in every possible way, you can monitor or spy on your rivals which can help in giving ideas to bring up far better and endless ways of further enhancing your business.
4. Your business is accessible 24/7
Having a well-designed online presence allows your business to operate 24/7, as every information related to your business is available for them to see. Your quality website represents your business, without you having to worry about what the customers think about your website quality because you are rest assured that it have been professionally crafted, with all products/services and contact details placed where they’re meant to be and are always available on the site.
Listed above are just some of the many importance of creating/developing a good and properly designed website. Furthermore, hiring a web design company is also an important factor to bear in mind when you’re likely to have a site for your business or services.
When looking for one, ensure that they are technical, creative, have an excellent understanding of the latest web design fundamentals, provides quick and accurate design samples, available to give support/maintenance and also one that’ll respect your privacy.
It might take some time, effort and money to create a good website, however when you think of the advantages and the great results it can bring to your offline presence, you’ll know that it is well worthwhile.
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Design HQ – Art Director
Hi! ???????? I’m Roberta, a designer and photographer behind Design HQ. Here you’ll find some of my thoughts on creativity, business, crafts and photography. Plus some exciting free goodies for you to download.